by Sachin Dixit

Is it possible, a single website can work on a computer, tablet and smartphone? For the most part, yes. Mobile optimization is becoming very popular these days and it is no surprise.

Report says, in August 2014, 19.7 percent of all global web traffic came from mobile devices and it will continue to grow in 2015.

If you recently had discussion with your web development team, you have heard about responsive design. It is a growing trend for today’s businesses, publishers and developers, and for your customers also.  Because customers are increasingly viewing your website from a number of mobile devices (iOS, Android, Windows, Blackberry) on various browsers (Google Chrome, Mozilla Firefox, Internet Explorer), it's an important goal to achieve.

What is Responsive design?

Responsive design is an approach to desktop web development that provides a mobile and tablet optimized experience, by allotting conditional style sheets depending on the screen size of the device on which it is being viewed. As a result, a single website can fulfill the criteria of serving as desktop, tablet and mobile when properly executed. In short, this goal is possible through "responsive web design," that means web design for multiple devices.

Why Responsive necessary?

Responsive design for just one website that looks equally well on all types of devices can cuts down on development time and can open up your content to a broader array of users. It is also essential because more people are now accessing the internet via mobile device than a desktop PC, 70% of mobile searches act within an hour, only 30% of PC searchers do.  It is no surprise if the total number of mobile phones, tablets and smartphones is in use by 2017 will be larger than the world’s population. So if you don’t want to lose your piece of the pie, it’s time to step up into mobile world.

How much Resources needed?

As responsive web design is a relatively new technology, it will always take a little more thought and a little more time to think about how a design will function across multiple devices and formats. Though, using responsive web design to develop one multipurpose site is much faster than building a site specific to a number of different devices.

What about cost?

If you count your cost in time, responsive design is a little more expensive, while if you count in terms of customers, it's much cheaper. Responsive design allows you automatically approach customers from all kinds of places and on all kinds of devices. If you target, the desktop user only, you'll be targeting less than 50 percent of potential customers by the middle of next year. 

The bottom line…

Responsive design is much faster than developing various different sites; it's still not going to be plug-and-play. That’s why it takes longer to do than a single website. If your business requires cross-platform development with flawless UX and excellent performance, native apps beat the competition. Remember, responsive web design for a mobile app can be a very powerful tool in certain situations, but it is not a final solution.



About the Author

Sachin Dixit is a web enthusiast and blogger who loves to write cool stuff, specializing in technical writing, SEO, Social media marketing and paid advertisement. He is always happy to share his passion for new gadgets, Smartphone and technology. Follow me on Twitter @sachinansh    

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