Blackberry is planning to win the battle again with some great announcements last week at its Jam conference. Blackberry is planning to launch its Blackberry Messenger (BBM) is a messaging app open for multiple platforms. It is not only a messaging app but also a social networking service provider app with channel features.
The company is constantly working on Blackberry mobile development by adding and enhancing its features and services. According to the chief executive Thorsten Heins, Blackberry is planning to make a messaging app for multiple platforms across the globe. This free BBM messaging app will initially available for Android and IOS platforms soon in this summer. Initially BBM will offer only messaging services for mobile platforms but soon it will allow sharing voice and screen.
He added that BBM will support the Android devices with ICE cream sandwich and the above versions and IOS-6 for iPhones. This app is free for all and will cover all the other mobile platforms soon as a premier messaging app around the globe.
BBM channel is a unique feature of Blackberry which can be used as a social network of users. Unlike other mobile messaging services BBM allows the users to create their social channels to receive regular updates from their networks. Mr. Heins mentioned that BBM channel feature is just like Facebook page where users can directly engage with commercial brands.
The Company is also launching low-cost Q5 Blackberry devices for the selected market very soon. Blackberry low cost Q5 devices are based on RIM platform, targeted to make their place again in the Smartphone market. The new device has a physical keyboard launched with blackberry 10 to attract the targeted markets of Europe, Middle East, Asia and Latin America. Blackberry has not revealed the price of the device but it is expected to come on July colored White, Black, Pink and Red.
Author : M Pundits
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